Dr. Fisher spent seven years working on litigation cases at PHB and CRA. Each case shared the same general process:

Receive any/all financial/marketing materials from the company being analyzed. Perform company and market research. Perform economic analyses. Prepare Expert Report supporting economic analyses. Rebut opposing party’s Expert Report and analyses.   During Step 1 of the process, she noticed that we generally received plenty of accounting/SEC documents and reports, company annual reports, and even marketing reports. However, the documents we received almost never contained any type of real economic analyses of the company or of the market.

During Step 2 of the process, we often collected data directly from the company at issue. During these instances, we were usually required to obtain data from different areas or departments within the company. In other words, company data were not maintained in a central database, but rather were scattered in pieces throughout the company.

During Step 5 of the process, she noticed that oftentimes the quality of the opposing parties’ analyses were somewhat lacking, and at the same time, the quantity of work performed (and thus time billed) by those parties was often quite bountiful.

Based on these experiences, Dr. Fisher decided that there was a definite need in the market for someone who could integrate information from all aspects of a business and use that information to provide either proactive or reactive, high quality, yet reasonably–priced, economic analyses so as to ultimately help companies increase profitability. Hence QuantAA was born.