Winning the Hardware Software Game book Winning the Hardware-Software Game

Using Game Theory to Optimize the Pace of New Technology Adoption

Innovators of new technology systems requiring users to combine both hardware and software components often face delays in adoption of their new systems.  Users will not buy the hardware until enough software or content is available, while at the same time software providers will not provide content until enough users have adopted the new system.  This book examines the dynamics of this adoption process and provides methods for optimizing the pace of adoption of new technology systems.     Read more...


In today’s world new technology ecosystems come and go within the blink of an eye, and with them, windows of opportunity for introducing new technologies and technology systems into the marketplace.  As such, it is imperative that newly introduced technologies gain momentum and achieve critical mass as quickly as possible.

QuantAA helps technology system providers

  • Better understand the nature of adoption dynamics in their marketplace and
  • Gain the adoption momentum needed to achieve critical mass and establish themselves in the market.