Winning the Hardware Software Game book Winning the Hardware-Software Game

Using Game Theory to Optimize the Pace of New Technology Adoption

Innovators of new technology systems requiring users to combine both hardware and software components often face delays in adoption of their new systems.  Users will not buy the hardware until enough software or content is available, while at the same time software providers will not provide content until enough users have adopted the new system.  This book examines the dynamics of this adoption process and provides methods for optimizing the pace of adoption of new technology systems.     Read more...


Network effects  play a critical role in keeping users from leaving their current technology ecosystems to adopt new ones.

QuantAA helps technology system providers

  • Better understand the nature of network effects in their marketplace,
  • How to overcome network effects that are preventing users from adopting new technology systems, and
  • How to more quickly and effectively activate or benefit from network effects in their technology systems