Winning the Hardware Software Game Winning the Hardware-Software Game - 2nd Edition

Using Game Theory to Optimize the Pace of New Technology Adoption
  • How do you encourage speedier adoption of your product or service?
  • How do you increase the value your product or service creates for your customers?
  • How do you extract more of the value created by your product or service for yourself?


gt why useThe use of game theory forces analysts to better understand a situation:

  • What each of the players cares about,
  • Which options (actions) are available to each of the players,
  • How other players’ actions affect each player’s payoffs, and
  • Which actions each of the players are more likely to take under different circumstances.

The use of game theory also helps analysts understand how they might change the environment so as to encourage more favorable outcomes.