Winning the Hardware Software Game Winning the Hardware-Software Game - 2nd Edition

Using Game Theory to Optimize the Pace of New Technology Adoption
  • How do you encourage speedier adoption of your product or service?
  • How do you increase the value your product or service creates for your customers?
  • How do you extract more of the value created by your product or service for yourself?



In today’s world new technology ecosystems come and go within the blink of an eye, and with them, windows of opportunity for introducing new technologies and technology systems into the marketplace.  As such, it is imperative that newly introduced technologies gain momentum and achieve critical mass as quickly as possible.

QuantAA helps technology system providers

  • Better understand the nature of adoption dynamics in their marketplace and
  • Gain the adoption momentum needed to achieve critical mass and establish themselves in the market.