Winning the Hardware Software Game Winning the Hardware-Software Game - 2nd Edition

Using Game Theory to Optimize the Pace of New Technology Adoption
  • How do you encourage speedier adoption of your product or service?
  • How do you increase the value your product or service creates for your customers?
  • How do you extract more of the value created by your product or service for yourself?



Successful technology ecosystems can provide tremendous value to system users.  The trick for system providers, especially when there are network effects involved, is to extract as much of their value contribution to the ecosystem as possible.

Quantaa helps technology system providers better understand

  • The nature of value creation within their ecosystem, and
  • Methods by which providers can better extract as much of their full system value contribution as possible.