In Bookstores now, Dr. Fisher's new book:
Innovators of new technology systems requiring users to combine both hardware and software components often face delays in adoption of their new systems. Users will not buy the hardware until enough software or content is available, while at the same time software providers will not provide content until enough users have adopted the new system. This book examines the dynamics of this adoption process and provides methods for optimizing the pace of adoption of new technology systems. Read more...
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