Winning the Hardware Software Game Winning the Hardware-Software Game - 2nd Edition

Using Game Theory to Optimize the Pace of New Technology Adoption
  • How do you encourage speedier adoption of your product or service?
  • How do you increase the value your product or service creates for your customers?
  • How do you extract more of the value created by your product or service for yourself?

Read more...

Latest Comments

  • Ron Giuntini said More
    As always a good read.
    I have always... Thursday, 25 January 2018
  • Anonymous said More
    Clearly, phones, and subsequently mobile... Friday, 15 September 2017

Insights Blog

Business projects, government programs, and social activities. We make plans and projections for the activities we are going to undertake. Yet, when we actually implement the programs, all too often, the results don’t turn out as well as we had planned. Why not?

I had a client, for example, that employed a dedicated staff to provide IT support services to the company’s employees. However, the company discovered that employees were by-passing the IT staff and, instead, using knowledgeable co-workers to help with their IT problems. The time the helpful co-workers were spending on IT issues was eating into the time the helpers should have been spending on their company-assigned tasks. In this case, the company implemented a program — the provision of dedicated IT services — but employees responded to the program in an unexpected way: rather than using the dedicated staff to solve their problems, employees were turning to other coworkers. The unexpected responses of employees ended up derailing the effectiveness of the company's program for providing dedicated IT service.

Business projects, government programs, and social activities are all undertaken in social environments. They involve people. People act, react, and respond to one another’s actions and to changes in the environment. And people can act, react, and respond in “unexpected” ways. There’s a good chance that if your program did not play out as planned, it’s because you didn’t anticipate actions, reactions, or responses that people would take within the new environment.

Write comment (0 Comments)

More Blogs

Playing the Public Roadways Game

03-05-2018 - Hits:578 - Ruth Fisher - avatar Ruth Fisher

Electric scooters (“e-scooters”) are one of the latest hot new tech toys on the scene. Several start-ups have unloaded thousands of rentable e-scooters onto the streets of major cities in the US. The scooters offer users a cheap and convenient way to travel short distances across town. These scooters are...

Read more

Discussion of the Mapping Apps Game

07-04-2018 - Hits:573 - Ruth Fisher - avatar Ruth Fisher

Mapping apps, such as Waze and Google Maps, have created enormous value for users by helping them get to where they’re going faster. As least initially, when few people were using mapping apps, the apps were particularly helpful for individual users in rerouting them around traffic problems. However, now that...

Read more

What Makes the Most Popular TED Talks So Popular?

19-03-2018 - Hits:720 - Ruth Fisher - avatar Ruth Fisher

Suppose a friend told you that he was planning on doing a TED Talk, and he asked your advice on how to make his talk one of the most popular TED Talks out there. What would you tell him? This is exactly the type of question Data Scientists seek to answer...

Read more

Playing the Used Technology Game

09-03-2018 - Hits:1386 - Ruth Fisher - avatar Ruth Fisher

Smartphone manufacturers, such as Apple and Samsung, have thrived for the past fifteen years using a specific business model that involves (i) Swiftly releasing next generation products that contain significant advancements over previous generations of products, and (ii) Selling next generation technologies at a premium. However, more recently, sales of used and refurbished...

Read more

Why Is So Difficult to Extract Value from Data?

16-02-2018 - Hits:981 - Ruth Fisher - avatar Ruth Fisher

This is a new idea I'm working on. I'd love to hear any feedback you might have.   We Collect and Analyze Data Why do we collect and analyze data? It informs us about (i) what happened in a given time and place and (ii) why (see Figure 1).  

Read more

The Future of Money

24-01-2018 - Hits:1413 - Ruth Fisher - avatar Ruth Fisher

Traditional currency systems are being assailed from several directions. Some propose digitizing national currencies as a means to decrease transaction costs, facilitate tracking, and discourage illicit uses of currency. Some suggest a single, global currency system is inevitable. Others propose creating non-government-backed forms of currency to eliminate the ability of...

Read more

Switching Costs: The Overlooked Obstacle to Change

18-01-2018 - Hits:760 - Ruth Fisher - avatar Ruth Fisher

Why do we adopt new technologies? Many people will be quick to respond, “Because they help us do things faster, easier, or better.” Pretty obvious. Well, then, why don’t people adopt new technology? Most people would probably say that people don’t adopt new technology either because the technology is too expensive or because people...

Read more

An Example of Game Theory in Risk Management

12-01-2018 - Hits:711 - Ruth Fisher - avatar Ruth Fisher

This analysis was co-authored with Norman Marks, CPA, CRMA and originally posted on his blog.   Many liked the post on Risk and Game Theory with Ruth Fisher (my co-author on the piece). We were asked for more, especially an example or two. As with the last post, I will set the stage and...

Read more