Winning the Hardware Software Game Winning the Hardware-Software Game - 2nd Edition

Using Game Theory to Optimize the Pace of New Technology Adoption
  • How do you encourage speedier adoption of your product or service?
  • How do you increase the value your product or service creates for your customers?
  • How do you extract more of the value created by your product or service for yourself?


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  • Ron Giuntini said More
    As always a good read.
    I have always... Thursday, 25 January 2018
  • Anonymous said More
    Clearly, phones, and subsequently mobile... Friday, 15 September 2017

Insights Blog

Smartphone manufacturers, such as Apple and Samsung, have thrived for the past fifteen years using a specific business model that involves

(i) Swiftly releasing next generation products that contain significant advancements over previous generations of products, and

(ii) Selling next generation technologies at a premium.

However, more recently, sales of used and refurbished older-generation-technology products have cut into sales of latest-generation-technology products. This analysis examines the game between sellers of new products and sellers of used and refurbished products.


Figure 1

used tech game

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