Winning the Hardware Software Game book Winning the Hardware-Software Game

Using Game Theory to Optimize the Pace of New Technology Adoption

Innovators of new technology systems requiring users to combine both hardware and software components often face delays in adoption of their new systems.  Users will not buy the hardware until enough software or content is available, while at the same time software providers will not provide content until enough users have adopted the new system.  This book examines the dynamics of this adoption process and provides methods for optimizing the pace of adoption of new technology systems.     Read more...

Insights Blog

Remember when restaurant delivery options included Domino’s, Pizza Hut, or Papa John’s? No longer! These pizza restaurants still have a majority share of the restaurant delivery market. However, GrubHub, Eat24, DoorDash, UberEats, and other restaurant delivery platforms are expanding users’ choices beyond just pizza.

This analysis examines the Restaurant Delivery Game: Who are the Players and what are the issues?

Players

See Figure 1

Restaurants

  • Traditional (Dine-In) Restaurants
  • Takeout/Delivery Restaurants

♦ Takeout/Delivery Only (Virtual Restaurants)

♦ Dine-in or Takeout

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