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Cannabis Expert Witness Services

Hemp & Cannabis (Marijuana) Domain Expertise & Expert Witness Services

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Game Theory

How will your employees, customers and competitors react to your actions? Will your company end up with the best outcome?
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System Dynamics

When your customers combine your product with others to generate value, are you extracting as much of that value as possible?

Quantaa applies economic modeling and game theory to assess system dynamics.

Quantaa helps companies better understand past, present, and future market dynamics and provides them with the information and strategies they need to be able to better compete in today’s complex and swiftly changing marketplaces.

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Popular Publications

The Medical Cannabis Primer The Medical Cannabis Primer

Ushering in the Golden Age of Marijuana

This compendium provides easy-to-understand, comprehensive information about medicinal cannabis for patients and healthcare professionals.


Winning the Hardware Software Game Winning the Hardware-Software Game - 2nd Edition

Using Game Theory to Optimize the Pace of New Technology Adoption
  • How do you encourage speedier adoption of your product or service?
  • How do you increase the value your product or service creates for your customers?
  • How do you extract more of the value created by your product or service for yourself?


Medical Cannabis Fundamentals™ logo Medical Cannabis Fundamentals

Interactive Online Course

Meant to complement The Medical Cannabis Primer book, this self-paced class consists of two full hours of lectures plus six comprehensive quizzes. Students may qualify for a certificate of completion.


Featured Insight Blogs

Consumer Components of Product Value

Written on 09 May 2023

Ruth Fisher, PhD. by Ruth Fisher, PhD

Think about the last time you bought, say, lunch, and how you chose among your available options. You probably thought about the important features, price, convenience, taste, and/or healthiness, and which choice would provide the features you wanted. Maybe you decided on some fast-food joint around the corner – McDonald’s or Taco Bell, that was quick and cheap. Or perhaps you chose a sandwich from the deli in town, where you had to travel a bit and stand in line, but the less-moderately-priced ...

The Health Costs of Moldy Weed

Written on 25 April 2023

Ruth Fisher, PhD. by Ruth Fisher, PhD

What is the value of using cannabis products tested for mold, that is, the avoided healthcare costs associated with not consuming moldy cannabis? We can call this value a “health premium” associated with using tested cannabis. The point of this analysis is that cannabis products sold in licensed markets, which (theoretically) have been tested for mold and found to be mold-free, presumably have a much lower probability of being contaminated with mold than do cannabis products sold in unlicensed ...

Using Group Motivations to Improve Cannabis Industry Outcomes

Written on 14 April 2023

Ruth Fisher, PhD. by Ruth Fisher, PhD

Anyone in cannabis who’s paying attention knows that the industry is seriously dysfunctional for a number of reasons. Some of the more salient ones are: ...

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