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Ruth Fisher, Ph.D., is a systems design researcher, modeler, and analyst. She studies markets to determine how environments shape outcomes. Dr. Fisher has 25 years of experience in the technology and healthcare industries and has worked on behalf of technology companies, early-stage researchers, physicians, and technology start-ups.

Dr. Fisher came to cannabis in 2015 to help her brother figure out how to use medical cannabis to address his MS-induced neuropathic pain. Since then, she has fallen down the cannabis rabbit hole and has become an ardent researcher and advocate for medical cannabis use. As an economist, she’s also fascinated by cannabis technologies and market dynamics – how the industry is evolving for both medical and adult use, and how well the industry is serving the different market participants.

Ruth Fisher, PhD
  • B.A. in Mathematics from the University of Pennsylvania

  • Ph.D. in Economics from the University of Chicago

  • Author of two publications:

The Medical Cannabis Primer The Medical Cannabis Primer

Ushering in the Golden Age of Marijuana

This compendium provides easy-to-understand, comprehensive information about medicinal cannabis for patients and healthcare professionals.


Winning the Hardware Software Game Winning the Hardware-Software Game - 2nd Edition

Using Game Theory to Optimize the Pace of New Technology Adoption
  • How do you encourage speedier adoption of your product or service?
  • How do you increase the value your product or service creates for your customers?
  • How do you extract more of the value created by your product or service for yourself?


Dr. Fisher’s activities in cannabis include:

  • Appearing on podcasts and panel discussions

  • Publishing in a variety of venues on

    • medical cannabis
    • cannabis market dynamics
    • cannabis science and technology
    • cannabis social dynamics
  • Serving as co-founder and advisor to cannabis technology companies

  • Serving as expert witness on cannabis litigation matters

Cannabis Podcast Appearances

Cannabis Panels and Presentations

Cannabis Blogs and Articles

Science and Technology

Market Dynamics

Medical Cannabis

Cannabis Cultivation & Processing

Cannabis Social Dynamics