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Why Is Cannabis Such a Tough Nut to Crack? A Synopsis of Supply and Demand Complexities

The Essence of Cannabis

The cannabis market, like any other product market, is about delivering the right product to each consumer, that is, providing the product that will most closely satisfy that person’s needs. While this doesn’t sound particularly complicated, it turns out that overcoming cannabis’ complexities to create and sustain financially viable legal market activity is a tough nut to crack.

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Matching People with Products

The first set of complications that makes cannabis so complex involve understanding how cannabis generates specific types of effects – such as relaxation, euphoria, or pain relief – in people. It’s taken researchers decades to figure out that matching people to products involves several complex issues.

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