Winning the Hardware Software Game Winning the Hardware-Software Game - 2nd Edition

Using Game Theory to Optimize the Pace of New Technology Adoption
  • How do you encourage speedier adoption of your product or service?
  • How do you increase the value your product or service creates for your customers?
  • How do you extract more of the value created by your product or service for yourself?


big data

  • The IoT Ecosystem Contains a Vast Array Of Components

    The Potential Value of Iot Will Increase Exponentially Over Time

    Barriers Are Currently Impeding Adoption of Iot

    How the Evolution of Iot Will Proceed

    Why Be an Early Adopter?

    What Will Be Important for Success in Iot?



    Vasyl Mylko of SoftServe notes that the Internet of Things is emerging at the intersection of Semiconductors, Telecommunications, and Big Data, through the evolution of their respective laws (see Figure 1)

    • Moore’s Law observes that semiconductors have been achieving a 60% increase in computer power every year.
    • Nielsen’s Law observes that Internet bandwidth has been achieving a 50% increase in speed every year.
    • Metcalfe’s Lawobserves that telecommunications networks increase in value with the square of the number of nodes
    • Law of Large Numbersobserves that the average obtained from a set of data approaches the true value as the size of the dataset increases.

    Charles McLellan, in “The internet of things and big data: Unlocking the power,” describes more directly how the confluence of trends inspired by these laws is enabling the rise of IoT:

    A huge number of 'things' could join the IoT, whose recent rise to prominence is the result of several trends conspiring to cause a tipping point: low-cost, low-power sensor technology; widespread wireless connectivity; huge amounts of available and affordable (largely cloud- based) storage and compute power; and plenty of internet addresses to go round, courtesy of the IPv6 protocol…


    Figure 1

    1 iot intersection

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    We Collect and Analyze Data

    Why do we collect and analyze data? It informs us about (i) what happened in a given time and place and (ii) why (see Figure 1).