Winning the Hardware Software Game Winning the Hardware-Software Game - 2nd Edition

Using Game Theory to Optimize the Pace of New Technology Adoption
  • How do you encourage speedier adoption of your product or service?
  • How do you increase the value your product or service creates for your customers?
  • How do you extract more of the value created by your product or service for yourself?


Latest Comments

  • Anonymous said More
    Well written. Well constructed. Tuesday, 13 August 2019
  • Ron Giuntini said More
    As always a good read.
    I have always... Thursday, 25 January 2018

You’re hungry and ready to eat. What’s for lunch?

What you choose to eat depends on your environment, that is, the context in which your desire to eat occurs: Where you are, what’s available nearby, what you like to eat, how much money you have, how hungry you are, and so on.

Imagine the first guy who opened a restaurant. Without any competition, he didn’t have to offer a very large variety of food, nor even make it taste very good for that matter, to win people’s business. On the other hand, someone who opens an eatery today in San Francisco better offer a fantastic dining experience; otherwise her business will crash and burn. Not only must she offer fantastic food, but her eatery must be open whenever people want to eat; she must provide a clean and welcoming venue, offer fantastic service to diners, not to mention delivery for people who want to eat at home; and she must do all this while still maintaining reasonable prices.

In today’s world, competition for customers of most goods and services has become fierce, indeed. Over time, more information and better technology have enabled suppliers to better determine their customers’ needs and tailor goods and services provided to more completely meet those needs.

At this point, all the cheap and easy ways of satisfying customers are pretty much gone. To generate sales in today’s world, the degree to which suppliers must now meet customers’ needs – “table stakes” – has become formidable. Increasingly, success is determined by those factors that are more difficult to define and measure: intangibles and context. Differentiating oneself from the competition increasingly requires finding new ways to address intangible and dynamic (context-specific) customer needs.

Intangible Needs:

To attract good employees, employers must offer not only good pay, but also a job with a purpose that allows employees to make a difference.

To succeed, businesses must offer customers not only a good selection of products and services, but selections that have been tailored to meet customers’ particular preferences.

Context-Specific Needs:

To succeed, route navigation systems must tell customers not only how to get to where they want to go, but which route is fastest at the time the customers wants to travel.

To succeed, content providers must offer viewers not only compelling content, but content that’s available for consumption whenever and wherever consumers want to consume it. (For a more detailed examination of this issue, see my blogpost, “What Makes the Most Popular TED Talks So Popular?”)

Increasingly, intangibles and context matter.

More Blogs

Why Is Alcohol Accepted While Cannabis Is Not?

24-11-2019 - Hits:1006 - Ruth Fisher - avatar Ruth Fisher

Alcohol Use In America Cannabis Use In America Prevalence and Social Attitudes What Determines an Activity’s Prevalence? Social Attitudes and Laws Social Acceptance: Alcohol vs. Cannabis Social Narratives vs. Reality The Role of Common Knowledge   Both alcohol and cannabis have been around for thousands of years, and both have been used for recreational, spiritual, and medical purposes. Both...

Read more

Social Development Requires More Than Just New Technology

14-10-2019 - Hits:649 - Ruth Fisher - avatar Ruth Fisher

This post continues the discussion about what society needs in addition to technology to develop. In my previous entry, The Growth and Development Paradox, I established that Technology enables societies to develop. Foundational technologies have existed for thousands of years. Yet, sustainable development didn’t occur until the Industrial Revolution. Technological development is thus not...

Read more

Cannabis Science and Technology Finally Got Hitched!

03-10-2019 - Hits:581 - Ruth Fisher - avatar Ruth Fisher

The Separate Worlds of Science and Technology Throughout most of human history, science and technology existed within completely separate realms of society. Science, or natural philosophy, fell within the realm of the upper ranks of society. Natural philosophers were “uncommitted to any program of useful knowledge,” developing “abstract speculations about the...

Read more

The Growth and Development Paradox

24-09-2019 - Hits:676 - Ruth Fisher - avatar Ruth Fisher

Wheat yields in the UK hovered around ½ tonne per hectare for hundreds of years (see Figure 1). Imagine being able to generate no more wheat per unit of land than your ancestors who had lived 100 generations before you had been able to grow! The introduction of crop rotation...

Read more

The Four Social Forces That Shape Our Actions

23-09-2019 - Hits:634 - Ruth Fisher - avatar Ruth Fisher

Our desire to fulfill our wants and needs motivates us to act. A lot has been written about what, exactly, constitute our wants and needs as human beings. Examples include: Food, clothing and shelter Health, safety, and protection Self-preservation, sex, and procreation Social status, competition, acquisition, rivalry, power Love, belonging, connection Self-expression, creativity, contribution, independence I tend to...

Read more

What Promotes Social Well-Being?

22-09-2019 - Hits:513 - Ruth Fisher - avatar Ruth Fisher

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was...

Read more

Hurdles to Mainstream Adoption of Medical Cannabis

21-09-2019 - Hits:289 - Ruth Fisher - avatar Ruth Fisher

Based on the incentives facing different players in the US medical cannabis market, I believe the market will not achieve mainstream adoption unless or until the US overcomes several hurdles: (i) the classification of cannabis as a Schedule I drug, (ii) cannabis’s lack of FDA approval, (iii) the lack of...

Read more

Attracting Mainstream Consumers to Medical Cannabis

19-09-2019 - Hits:321 - Ruth Fisher - avatar Ruth Fisher

The US medical cannabis market is currently in its early stages of adoption: the market has gained some penetration, but not enough to warrant adoption by the early majority, that is, more mainstream users. My book, Winning the Hardware-Software Game, describes the technology adoption lifecycle in detail. A brief summary...

Read more